E-commerce Platform

The problem

LTV Commerce needed a full e-commerce platform for car-detailing products — not a storefront theme, but a system they could run promotions and experiments on: custom checkout flows, product recommendations, and recovery of abandoned carts.

My approach

• Platform architecture — I architected the platform on AWS serverless, which matched the traffic profile: bursty campaign-driven spikes with quiet periods in between, and no servers to babysit.
• Checkout as a product — I built 10 custom checkout templates so the client could match checkout flow to campaign and audience instead of forcing every customer through one funnel.
• Recommendations & recovery — I developed a dynamic product-recommendation engine for cross-sells at checkout, plus cart-recovery and upselling flows that bring back customers who left mid-purchase.

Challenges

• Checkout is hostile territory for experiments — every variation had to keep the payment path boring and reliable while the merchandising around it changed; templates share one hardened order/payment core underneath.

Outcome

A full-featured store the client could actively tune — checkout variants, recommendations, and recovery flows — running on AWS with serverless economics.